Claude skills for marketing are reusable SKILL.md folders, not one official marketing pack. This shortlist starts with Marketing Skills for copy and content, Anthropic Skills for the file format, and cataloged ad libraries whose records document an MCP. Every price and access cell comes from that resource record. We did not install or run these tools.
Last checked 2026-10-27.
Facts in the tables come from each resource record. We did not install, sign in, or run these tools.
Marketing SkillsExplore reusable marketing instructions for AI agents across copy, content strategy, SEO, and related tasks.
before.clickCompare App Store screenshots, onboarding, paywalls and icons, with an official ASO research skill.
Anthropic SkillsAnthropic’s public repository of example Agent Skills, a skill template, and the Agent Skills specification.
Awesome Agent SkillsA public directory of agent skills from vendor teams and the community, with the list maintained in a VoltAgent GitHub repository.
skills.shDiscover agent skills and inspect their source before adding one to a workflow.
Marketing MCPExplore a documented MCP knowledge tool for task-specific marketing and content guidance.
HookestFind hook references and explore their patterns through documented research tools.
ForeplayKeep ad inspiration, competitor research, and creative briefs in one organized workflow.
GetHookdResearch live ad references, organize boards and compare hooks and creative angles.
TrendTrackResearch ecommerce ads, brands and messages with source-linked intelligence tools.
AdPromptLabExplore AI ad creative references alongside their prompt and model context.
Meta Ad LibraryLook up live advertising from brands across Meta and inspect the original creative and advertiser.On this site, a skill is a documented instruction folder. An MCP server is a documented connector. A prompt library is a set of prompts. Those are different records, and a documented connection was not run.
| Kind | What the catalog means | Example |
|---|---|---|
| Skill | Instructions a host can read | Marketing Skills |
| MCP | A connector the vendor documents | Foreplay |
| Prompt library | Prompts, without a documented connector | AdPromptLab |
Anthropic Skills is the official examples repository in the catalog. Awesome Agent Skills and skills.sh are directories. Marketing Skills is a public GitHub collection whose summary says to read the current license.
The order is a reading order for DTC research. It is not a rank.
| Name | Type | What the record says it helps with | Agent skill | MCP | Clients named | Free access on the record | Price summary | Record checked |
|---|---|---|---|---|---|---|---|---|
| Marketing Skills | Agent-skill collection | Task-specific agent instructions; Content and copy workflows; Building a reusable marketing toolkit | documented; free-access scope not established | Not established | Not established | Free access documented | The skill instructions are published in a public GitHub repository. Read its current license and the requirements of any tools the skills invoke. As listed on 2026-10-21. | 2026-10-21 |
| before.click | App Store screenshot gallery | App Store creative; Onboarding and paywalls; ASO research | documented; free access documented | Not established | Not established | Not established | Public app screenshot, onboarding and paywall gallery; current paid tiers not established. As listed on 2026-10-21. | 2026-10-21 |
| Anthropic Skills | Official agent skills repository | Reading official skill examples; Starting from the skill template; Checking a skill’s license before reuse | documented; free access documented | Not established | Claude Code, Claude | Free access documented | The repository is public to read. The README says many skills are Apache 2.0 and that document skills are source-available, not open source. It also says the example skills are available to paid Claude.ai plans, without prices. As listed on 2026-10-23. | 2026-10-23 |
| Awesome Agent Skills | Agent skill directory | Finding official and community agent skills; Comparing skills by the team that published them; Opening a skill page before installing it | documented; free access documented | Not established | Claude Code, Codex, Antigravity, Gemini CLI, Cursor, GitHub Copilot, OpenCode, Windsurf | Free access documented | The GitHub list is MIT-licensed and public. Reading the website did not require an account. The README sells sponsor placement; sponsor prices were not on the reviewed README. As listed on 2026-10-23. | 2026-10-23 |
| skills.sh | Agent skill directory | Skill discovery; Workflow research; Source inspection | documented; free access documented | Not established | Claude, Cursor, Codex, GitHub Copilot, Windsurf, Gemini, Cline | Free access documented | Open-source skills ecosystem and CLI; paid prices not established. As listed on 2026-10-21. | 2026-10-21 |
| Marketing MCP | Marketing knowledge connector | Researching marketing guidance tools; Content-brief context; Task-scoped marketing knowledge | Not established | documented; free-access scope not established | Not established | Not established | The vendor advertises a limited early-user lifetime-free offer, followed by a founder offer. Availability depends on the remaining early-user allocation; verify current checkout rather than treating the promotion as universally free. As listed on 2026-10-21. | 2026-10-21 |
| Hookest | Short-form hook library | Opening hooks; Short-form scripts; Agent-assisted hook research | Not established | documented; free access not included | Claude, ChatGPT, Gemini | Free access documented | Free hook library/trend radar; Pro $4.99/month adds MCP; Creator $19.99/month; public API separate paid product. As listed on 2026-10-21. | 2026-10-21 |
| Foreplay | Ad research platform | Saving paid-social references; Competitor creative research; Building an ad research board | Not established | documented; free-access scope not established | ChatGPT, Claude | Not established | Basic is $59/month on monthly billing, or a displayed $49/month equivalent with annual savings. The page also lists Workflow and Agency tiers. API/MCP eligibility and any additional usage charges should be checked separately. As listed on 2026-10-21. | 2026-10-21 |
| GetHookd | Ad intelligence & swipe boards | Meta ad references; Hook research; Creative briefs | Not established | documented; free access not included | Claude, ChatGPT, Gemini, Cursor, Perplexity | Free access not included | Seven-day $0 trial followed by paid plans. API and MCP are included on every annual tier, or Team and Agency monthly. As listed on 2026-10-21. | 2026-10-21 |
| TrendTrack | Ecommerce creative intelligence | Competitor research; Ad angles; Email and hook research | Not established | documented; free access not included | Not established | Not established | Paid Starter/Pro/Business and Enterprise; public tools offered separately. Yearly equivalents$34/$62/$111 per month. As listed on 2026-10-21. | 2026-10-21 |
Marketing SkillsExplore reusable marketing instructions for AI agents across copy, content strategy, SEO, and related tasks.
Choose the skill that matches the immediate task rather than loading the whole collection. Review the source, version, and permissions before installing anything.
Pricing summary, as listed on 2026-10-21. Scope: not_established. The skill instructions are published in a public GitHub repository. Read its current license and the requirements of any tools the skills invoke.
No plan rows on the record.
Clients named on the record: Not established.
Resource page · Official source · Pricing source
before.clickCompare App Store screenshots, onboarding, paywalls and icons, with an official ASO research skill.
The public gallery and installable research skill have separate access and source-review boundaries.
Pricing summary, as listed on 2026-10-21. Scope: resource. Public app screenshot, onboarding and paywall gallery; current paid tiers not established.
No plan rows on the record.
Clients named on the record: Not established.
Resource page · Official source · Pricing source
Anthropic SkillsAnthropic’s public repository of example Agent Skills, a skill template, and the Agent Skills specification.
The README says many skills are Apache 2.0, while the document skills in docx, pdf, pptx, and xlsx are source-available and not open source. There is no single root LICENSE file. Example skills are described as already available on paid Claude.ai plans; plan names and prices were not in the README.
Pricing summary, as listed on 2026-10-23. Scope: resource. The repository is public to read. The README says many skills are Apache 2.0 and that document skills are source-available, not open source. It also says the example skills are available to paid Claude.ai plans, without prices.
Claude.ai paid plans: Not stated in the repository README. The README says example skills are available to paid plans. Amount, currency, and period were not on that page..
Clients named on the record: Claude Code, Claude.
Resource page · Official source · Pricing source
Awesome Agent SkillsA public directory of agent skills from vendor teams and the community, with the list maintained in a VoltAgent GitHub repository.
The README badge says 1497+ skills. The officialskills.sh homepage text captured the same day said 660 official skills and 56 dev teams. Those counts were not reconciled and are not an inventory. The README includes sponsor blocks for TestMu AI, Crawlbase, and SerpApi.
Pricing summary, as listed on 2026-10-23. Scope: resource. The GitHub list is MIT-licensed and public. Reading the website did not require an account. The README sells sponsor placement; sponsor prices were not on the reviewed README.
No plan rows on the record.
Clients named on the record: Claude Code, Codex, Antigravity, Gemini CLI, Cursor, GitHub Copilot, OpenCode, Windsurf.
Resource page · Official source · Pricing source
skills.shDiscover agent skills and inspect their source before adding one to a workflow.
A directory listing does not verify a third-party skill's safety or quality.
Pricing summary, as listed on 2026-10-21. Scope: resource. Open-source skills ecosystem and CLI; paid prices not established.
No plan rows on the record.
Clients named on the record: Claude, Cursor, Codex, GitHub Copilot, Windsurf, Gemini, Cline.
Resource page · Official source · Pricing source
Marketing MCPExplore a documented MCP knowledge tool for task-specific marketing and content guidance.
The vendor documents representative tools for briefs, social posts, and landing-page guidance. This listing does not claim those tools were authenticated or run.
Pricing summary, as listed on 2026-10-21. Scope: resource. The vendor advertises a limited early-user lifetime-free offer, followed by a founder offer. Availability depends on the remaining early-user allocation; verify current checkout rather than treating the promotion as universally free.
No plan rows on the record.
Clients named on the record: Not established.
Resource page · Official source · Pricing source
HookestFind hook references and explore their patterns through documented research tools.
The public API is sold separately from web plans and Pro MCP access.
Pricing summary, as listed on 2026-10-21. Scope: resource. Free hook library/trend radar; Pro $4.99/month adds MCP; Creator $19.99/month; public API separate paid product.
Free: $0. free. Pro: $4.99. monthly. Creator: $19.99. monthly. API Builder: $29. monthly. API Growth: $99. monthly. API Scale: $299. monthly.
Clients named on the record: Claude, ChatGPT, Gemini.
Resource page · Official source · Pricing source
ForeplayKeep ad inspiration, competitor research, and creative briefs in one organized workflow.
Start with a brand or a creative angle, then study patterns across a small set of ads. Keep the source, format, hook, and reason for saving together.
Pricing summary, as listed on 2026-10-21. Scope: resource. Basic is $59/month on monthly billing, or a displayed $49/month equivalent with annual savings. The page also lists Workflow and Agency tiers. API/MCP eligibility and any additional usage charges should be checked separately.
Basic: $59/month. Monthly; discounted annual option also listed.
Clients named on the record: ChatGPT, Claude.
Resource page · Official source · Pricing source
GetHookdResearch live ad references, organize boards and compare hooks and creative angles.
MCP and API availability depend on both the plan tier and its billing cycle.
Pricing summary, as listed on 2026-10-21. Scope: resource. Seven-day $0 trial followed by paid plans. API and MCP are included on every annual tier, or Team and Agency monthly.
Starter annual: $19/month. yearly. Starter monthly: $29. monthly. Pro annual: $32/month. yearly. Pro monthly: $49. monthly.
Clients named on the record: Claude, ChatGPT, Gemini, Cursor, Perplexity.
Resource page · Official source · Pricing source
TrendTrackResearch ecommerce ads, brands and messages with source-linked intelligence tools.
Vendor estimates and generated analyses do not prove a competitor's actual results.
Pricing summary, as listed on 2026-10-21. Scope: resource. Paid Starter/Pro/Business and Enterprise; public tools offered separately. Yearly equivalents$34/$62/$111 per month.
Starter: $34/month. yearly. Pro: $62/month. yearly. Business: $111/month. yearly. Enterprise: Contact. quote.
Clients named on the record: Not established.
Resource page · Official source · Pricing source
AdPromptLabExplore AI ad creative references alongside their prompt and model context.
The public page can render an empty gallery; verify available examples before planning around it.
Pricing summary, as listed on 2026-10-21. Scope: resource. Open-source ad-creative gallery; prices not established.
No plan rows on the record.
Clients named on the record: Not established.
For copy, start with Marketing Skills and keep the claims your own. For paid social, use an ad record that documents an MCP, such as Foreplay, GetHookd, or TrendTrack, and read the plan limits on that record. For app screenshots and paywalls, before.click documents a skill and a public gallery. Paid tiers for before.click are not established.
Before you install, read the source, the license, and what the skill can run. Records that flag an install say to read the source first. The free Agent Swipe File skill only shortlists this directory. It does not install these tools.
This page does not rank skills. Marketing Skills is a public collection for copy and content work. Anthropic Skills is the official examples repository, and its summary says many skills are Apache 2.0 while document skills are source-available. Pair a skill with an ad record that documents an MCP, such as Foreplay.
This directory did not run an installer, and the records do not share one command. Anthropic Skills names Claude Code as a documented client. Read that README and the skill folder, and read the source where the record says an install needs a closer look.
A skill is instructions the agent reads. An MCP server is a connector the vendor documents. Marketing Skills documents a skill and does not document an MCP. Foreplay documents an MCP and does not document a skill.
Marketing Skills publishes instructions in a public GitHub repository, and the summary says to read the current license. Awesome Agent Skills is a public MIT list. Free to read is not a license for every tool a list links to.
No record in this shortlist is only a Meta ads skill. GetHookd documents ad references, and its pricing display says API and MCP depend on tier and billing cycle. Meta Ad Library is the official library. An active ad is not proof that it performed.
Anthropic Skills names Claude Code and Claude. skills.sh names Claude, Cursor, Codex, GitHub Copilot, Windsurf, Gemini, and Cline. A client list is what the record documents. This directory did not test those hosts.
Read the files and the license first. Anthropic Skills and Awesome Agent Skills say to read the files before an install. This directory did not install them. Keep your own product claims and brand assets.
