Ad research tool

BigSpy

Search advertising references across platforms to study messages, formats, and creative variations.

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Public page reviewed · 2026-10-21
bigspy.com
Preview of BigSpy

Where it comes in handy.

  • Cross-platform ad research
  • Campaign messaging comparisons
  • Building ad-reference shortlists

Begin with a specific product category or message. Broad ad-spy results become more useful when you annotate why each example belongs in the brief.

How it fits your workflow.

Browse creative references. Search advertising references across platforms to study messages, formats, and creative variations.

Connections & plugins

Native connectors and plugins were not established in the reviewed sources. Start with browser access and check the vendor for updates.

Documented connections have not been authenticated or tested by this directory. “Not established” means we do not have enough evidence, rather than that a feature is unavailable.

Pricing & what you get.

Starter is displayed at $49/month equivalent with $588 billed annually. The page also shows a different comparison rate. Check the selected billing period and ad-platform coverage.

Starter annual

$588/year
Annual; displayed as $49/month equivalent
  • One seat
  • Facebook and Instagram creative research described in the tier

Other platforms and advanced features may require another tier.

Check official plans Reviewed 2026-10-21 · Confirm billing, regional pricing, taxes and current allowances.

A few things to check.

  • Public vendor documentation reviewed; no authenticated integration test.
  • A screenshot is a preview of the source page, not proof of access to its private library.
  • Native agent connectors and plugins were not established by the reviewed evidence. Browser research may still be useful.

Start with a better brief.

Add your brand and goal, then paste this into your preferred agent.

I am making [asset and goal] for [brand, audience, and product]. Use BigSpy (https://bigspy.com/?utm_source=agentswipefile&utm_medium=referral&utm_campaign=agent-brief&utm_content=bigspy) as a reference source, within the access available to me. Focus on cross-platform ad research, campaign messaging comparisons. Find three relevant references and return their original source URLs. For each, explain the opening message, structure, visual or narrative choices, and call to action. Say why it fits our task and identify anything you could not access. Then propose three original directions grounded in our brand voice and actual product facts. Use references to understand patterns; do not copy another brand's wording, claims, identity, or footage.
Download Markdown

Use the reference. Keep the work yours.

Study the choices that make an example useful: its structure, visual hierarchy, opening, and next action. Adapt the pattern to your actual product and audience. The original creator's assets, wording, claims, and identity stay with them.