# Creative reference research brief

## Our task
Asset: [ad / email / website / app / deck]
Goal: [one outcome]
Audience: [who and what they know]
Brand context: [voice, visual rules, product facts, approved claims]
Source: [resource URL from Agent Swipe File]

## Research
Find three relevant examples within my access. Return source links, the opening, structure, visual/narrative choices, and CTA. Explain why each fits. Mark anything you could not inspect.

## Create
Propose three original directions using our facts and voice. Explain the tradeoffs. Do not copy another brand's language, claims, identity, or assets. Ask for missing facts rather than inventing them.

## Review
Which direction best fits our task? What needs a human check before production?