# Brand context for a creative agent

## Brand
Name:
Audience:
What we offer:
Primary difference:

## Voice
Three characteristics:
Words we use:
Words we avoid:
Two approved writing examples:

## Visual direction
Colors:
Typography:
Composition:
Product and logo references:

## Facts and claims
Verified product facts:
Approved claims and evidence:
Claims we cannot make:

## This project
Asset type:
Goal:
Primary action:
Reference links and what we like about each:
Fixed requirements:
Deliverable format:

## Review
Do not invent product details or results. Flag missing information. Keep the work original and explain how references inform it.